If you're like me, you have a book and the passion to spend the rest of your life making it a success. But, with all the ways to market your book, the costs and the inevitable sinking feeling of utter helplessness, what can you do?You COULD run around in circles trying to get your book in every bookstore in town. You COULD write Oprah or the Today Show, and hope for a call-back. You COULD spend months crafting a book... Read More
Do you know how readers decide to buy a book? 1) They get a referral from a friend. 2) They see an interesting book title on the best-seller list. 3) They look up a topic (generally non-fiction) and look for a book closest to their interest (generally based on titles). 4) They browse in the bookstore looking for an interesting title ? then they read the book jacket copy. 5) They look on an Internet bookseller's website to find out... Read More
Your book expresses your wondrous information, your creativity, and your genius. It's your dream come true. Or is it? You have already tried a few venues--maybe an expo, book signings, press releases, book reviews, distributors, wholesalers, speaking and book tours.Now, there is a new way to market those unsold books. Use the Internet. And you don't even have to have your own Web site or spend money.Get ready to create a continuous, passive income. Be ready for those checks and... Read More
Surprise your potential buyers. Give them chocolate frosting!After we entered school we had a lot to learn. We left the sand box, the nap, and the all day playing with our imagination. No wonder we have lost touch with our original, playful, creativity. Now in the information age we expect to read short, concise pieces. Yet, we can, if we play a little, add more of our original ideas to our books if we use metaphor.Metaphor means wedding a word... Read More
Want to sell a lot more books? Want clients calling every day to find out more about your service? Most emerging businesses forget the #1 way to promote anything--the Internet. Specifically, writing and submitting articles.These ten Tips will help you write a winning article that top ezines and Web sites will want to publish.1. Include your non-fiction book's chapter how to's or your fiction's juicy chapter excerpts in your articles. Your book coach encourages novelists as well as self-help authors.2.... Read More
Imagine your book at the top of the Best Sellers List of the New York Times. Most authors do. The question is, "How do I get it there and sell millions of copies?"When planing your book, there is one critical thing that most authors forget - marketing. In the case of book reviewers this means pre-marketing.Most reviewers require a copy of your book at least three months before publication. This is because most book reviewers need time to read it... Read More
As a literary publicist I often am asked about publicity tips, tricks, and the magic behind my work. It's not magic. All you need to know are the basics and from there you will be able to create an effective book promotion. Below I've listed the most vital and basic tips to a successful book publicity campaign.1. ALWAYS Take 'No' for an answerIt can be frustrating when the media isn't interested in your book or story idea, but always thank... Read More
Review Your Reviewer: You will be sorry if you do not take the time to get a pretty good picture of your reviewer. Use e-mail, snail mail or anything else you've got to pop a few questions to your reviewer. If the review is on radio or TV place a few phone calls in advance. Why? You must get a fix on your reviewer's position and general inclination. If your writing is in religion, check the doctrinal position of the... Read More
Why Should Your Book Be on Amazon.com? Credibility. If your book is important, it should be available at the world's biggest book store.Visibility. People (including members of the media) will find your book and learn about you through your appearance on Amazon. (That's how I got into Woman's Day magazine.)Money. You will sell books you wouldn't have sold otherwise. Many buyers won't buy from your Web site or other sources, but will buy at Amazon. And, Amazon pays like... Read More
Great! The Chamber of Commerce, or a similar group, has asked you to talk about your latest book. Though words are your business, you may terrified of public speaking. What should you say? How should you say it? These tips will help you to give a five-star book talk.Confirm arrangements. Mistakes happen and you don't want them to happen to you. One or two days before you're slated to speak, confirm the date, time, place, and your audiovisual needs. Toastmaster's... Read More
Have you listened to radio lately? If you have, chances are you've heard an author talking about his or her latest book. According to the "Let's Talk Radio Marketing" Website, "Radio advertising has proven to be one of the most cost-effective means of reaching your target audience."In other words, radio gives you the biggest bang for your buck. I wanted my new book to reach a wider audience, so I asked a marketing company to come up with a plan... Read More
The six-figure book advance, like the New York Times bestseller, is the object of many a writer's fantasy. Whether it's also a realistic goal is something else again.Can you really get a six-figure book advance?When Susan Page wrote The Shortest Distance Between You and a Published Book in 1997, she included the following list of the qualities that you and your book have to have if you're going to get a six-figure advance. Your book is on a topic of... Read More
Authors, especially self published, small press and Print on Demand authors should understand the power of the Internet when promoting a book. There is POWER in cyberspace authors and it's only getting bigger and better. More users will be online buying books next year than this year. More people are buying books today online than they were yesterday.Guess what the last item I bought at a brick and mortar store? It was a Vanilla Soy Late coffee w/ two sweetener... Read More
Authors, especially self published, small press and Print on Demand authors should understand the power of the Internet when promoting a book. There is POWER in cyberspace authors and it's only getting bigger and better. More users will be online buying books next year than this year. More people are buying books today online than they were yesterday.Guess what the last item I bought at a brick and mortar store? It was a Vanilla Soy Late coffee w/ two sweetener... Read More
When I meet an author with a great book concept, one who's definitely the right person to write that book, right away I'll often encourage her to self-publish. This is because I know that, if that author is thoroughly invested in what she has to say, and if she is determined to create a buzz about her message, she'll discover5 Fantastic Benefits of Self-publishing1. Control. When you enter into a contract with a major publishing house, you're signing an exclusive... Read More
With the large increase of books being published by self-publishers, and the up-rise of print on demand, there is still a lot of death taking place in the publishing industry. Thus far, 175,000 books have been published in 2005.Are you a part of this population? There are many aspects that make up these individuals. However, let us target just three that are undeniable to anyone reading this article.As in anything we do, a large portion of it is about taking... Read More
Many of us are trying to do business and don't know how to define these words. We read articles and think, this could have just as easily been about me! We wonder why the reporter picked that person instead. We wonder how someone got into magazines and onto radio shows. We attribute big successes with an expensive publicist. We are not sure what a publicist does but since the guy on Entourage has one, they must be a good thing.... Read More
Marketing your book whether you went the POD, e-book, or traditional route can be a daunting process. Figuring out what works and what doesn't can take time, energy, and if you're not careful a lot of money. When I first self-published my science fiction novel GETTING OUT ALIVE, I had already done quite a bit of research into ways to market my novel that didn't eat into my pocket book.Here are the top 8 ways I've marketed my book and... Read More
Many self-publishing authors plan on eventually selling their book to a large publisher at a good price. The fast track way to achieve this goal is to push up the market value of a book with a push v. pull strategy. This article shows you how to do exactly that, using a simple Internet strategy that any self-publisher can afford.PUSH v. PULL EXPLAINEDBooks with push like Harry Potter push customers through the doors, and the registers go kachink, kachink. With... Read More
If you are reading this article then you have already toyed with the idea of self publishing. You may be unsure at this point and without a doubt, the decision to self publish, should not be taken lightly.Before you go any further you should be very clear about what self publishing means. Put simply ? it means that instead of sending your manuscript off to a publisher with a hope and a prayer ? You become the publisher and as... Read More
