Copywriting articles

Get a Good Start for Sales SuccessThe headline to a sales letter is like the doorway to a store. The purpose of both is to draw people in. To get people in the store, a doorway has to be both attractive and inviting. To get people to read the letter, the headline has to both make the prospect take notice and make them want to know more.When you write a headline to sell something, make sure it does these two... Read More

It's arguably the most important word in the copywriter's arsenal. It ranks right at the top with words like "free," "new" and "savings."I'm talking about "you.""You" is the word that gets your prospect's attention and keeps them involved. As Herschell Gordon Lewis says in "The Art of Writing Copy," "Unless the reader regards himself as the target of your message, benefit can't exist. Benefit demands a 'We/You' relationship."While the "We" in the "We/You" relationship is important, it's better implied than... Read More

Looking for inspiration for your next marketing communication? Try the children's bookshelf.Dr. Seuss has entertained young (and old) audiences for nearly 50 years with titles such as "The Cat in the Hat," "Hop on Pop" and "Green Eggs and Ham."The reason why his books remain so popular says something about what makes for good writing (and reading), no matter who the audience is.Nouns and VerbsNothing keeps readers moving like strong noun-verb combinations. If the sentence were a train, nouns and... Read More

Nothing can turn strong copy into a 97-pound weakling faster than a flawed review process. The result is severely handicapped marketing efforts and, alas, fewer sales.How can you avoid this dire marketing situation?By having a smart and consistent review process that preserves the selling power of your marketing communications. Following are 7 essential tips for reviewing and approving copy.Tip #1: Review the copy from the customers' perspective.On the first pass, read the copy (all of it) without your red pen... Read More

Your sales letter is the most important component in your web site or marketing campaign. It will introduces your products or services to your visitors and how people react (buy, bookmark, leave) is 80% entirely depends on your sales letter.Below, I will show you how to make you sales letter a Compelling, Non-stop, 24/7 cash generating machine!1. Tell a good story in your sales letter.Every body loves a good absorbing story, with a good story you will create empathy with... Read More

One of the most important priorities of evey online business should be their copywriting. Online copywriting skills are a "must have" for anyone who is thinking about real success with their online business.It doesn't matter if you're marketing a product, a service, a network marketing opportunity, or if you're an affiliate selling someone else's products; you need to know a little bit about online copywriting. You don't need to be an expert at it, but you should know some basics... Read More

If you write copy you need a swipe file. A good swipe file can save you lot's of work and enable you to crank out more articles more oftenEvery good copywriter has a swipe file. A Swipe file contains Headlines, Articles and Article paragraphs you have previously written. Your Typical article will consist of the Following 3 Parts Introduction Body Wrap up By mixing and matching the above elements from your article swipe file (and writing some... Read More

"Shallow men believe in luck. Strong men believe in cause and effect." Ralph Waldo EmersonWhat is the "unique selling position" in your market? Luck will not propel you to success. Understand the "cause" of your market's problem by knowing your target. Solving their problem is the "effect" they are looking for. Corporations have entire departments dedicated to finding out who buys from them so they can hone in on that market segment. They do that by profiling not only who... Read More

Persuasive copywriting is what draws the attention of prospective customers. They see your product and are drawn it. But what makes this happen? What words can win a customer over without having them laugh at overstatements and hype? Persuasive copywriting is the style of writing that every business needs in order to get customers to purchase something.Online, there is a large market for individuals who can write in a persuasive style. Sure, everyone has their own specific style, but the... Read More

When you are going to write a press release probably the most important thing you can do is create a killer news hook. A press release without a news hook is just blatant advertising, plain and simple. There is nothing that turns off journalists more than a press release that's just advertising, and when you turn them off, they're often off for good.So, with this in mind, creating a news hook for your press release and media plan in general... Read More

Many people feel they have a story to tell or an experience to share. But time is precious and not everyone can make the words sing on the page. But there are people who can make the whole experience hassle-free. A ghostwriter will do all the work while you get all the credit. Some common questions about the ghostwriting process are answered below. What does a ghostwriter do? A ghostwriter edits, writes, collaborates, and researches on... Read More

Sometimes learning what not to do is as important as learning what to do. Copywriting is no exception. I oftentimes see copy that is well written, but obviously created by an amateur. How do I know? One or more of the following five mistakes was made and that killed the copy? dead.Once you understand why these mistakes are, in fact, mistakes, you can easily avoid them. It isn't like they are complicated concepts. It just takes someone to bring them... Read More

This week we're going to reinforce the training that Recruits of my Red Hot Copywriting Bootcamp are drilled on. In case you didn't read my last article we covered what you MUST do before you write a single word of copy. Each weekday we build on your skills of creating your copy from the ground up following my Field Guide. By the end of this copywriting Bootcamp you won't believe that it was you capable of writing such a professional... Read More

"Talent alone cannot make a writer. There must be a man behind the book." Ralph Waldo Emerson's GoetheI'm going to share with you a method guaranteed to get your copy razor sharp in a hurry. It's an old trick I learned in journalism school, and it works great to get those creative juices flowing. Since I've been using it regularly again, I write circles around my former output times. The words are just at my fingertips.How did I do it?... Read More

About 50 years ago, movie serials kept theater crowds coming back week after week. Each episode ended with a "cliffhanger," a suspenseful unresolved problem. Audience members had to return the next week to see what happened.Surprisingly, this narrative form isn't new. Even in the Middle Ages, storytellers journeyed from castle to castle spinning suspenseful yarns without end. (What a way to guarantee return appearances!)How can you create a cliffhanger for your readers? (1) Define a problem; (2) tell how to... Read More

Think you have what it takes to be a freelance copywriter? I wasn't so sure I knew when I first started in 1999. All I knew was I desperately wanted to work from home to raise my two sons after my divorce. It took a lot of trial and error to get to the stabile and profitable business I am running now in 2005. There are some things I learned along the way I wish I knew much earlier in... Read More

Copywriting And Content CreationOne of the most important, but often overlooked aspects of marketing is copywriting. Businesses afford much attention, time and money, on graphics, mail formats and all of the website bells and whistles. But the copy--what is said about the businesses product--is often left to the end, receiving little focus or refinement.Whether your marketing plan involves ads, direct mail or a website, you need to ensure that all of your copy is professional and furthers your marketing goals... Read More

When you want to sell something?anything? you need to first know who is going to buy it. Why? Because your ad copy has to be written to that person.You should actually picture a real person and write to them. It might be someone you know or someone you know about. But it is someone. Give your person a body and a face you can visualize as you begin to write. If you have a photo, tape it up where you... Read More

You know what it's like, you're reading the sales material about a product you're considering buying, but, as you read, all these questions seem to pop into your mind, but there's no-one there to answer them, so you shelve your plans to purchase.If it happens to you, you can guarantee it also happens to your customers when they read your sales copy. So, what's the answer? You don't have to practise mind-reading, just good-old fashioned common sense so here's a... Read More

Imagine a bland, colorless existence. Where food had no taste, silence surrounded you and everything smelled the same.Not very appealing, is it?Now imagine a crisp, fall morning. The sun is burning away the last of a lazy fog. Robins are singing sweetly on branches covered with bright yellow leaves. You swing gently on a creaky porch swing, sipping your Chocolate Caramel Latte and thinking about how much better this is than the first paragraph.Did you see it? Did you hear... Read More