Sustainable email sending programs in an inherently hostile environment now require great care and planning. Before considering the technical complexities and the marketing tactics, email senders must adopt a basic paradigm shift. The five guidelines included in this series should become watchwords for ezine emailers as they incur the risk and responsibility of sending newsletters or any other repetitive type of email. Part 1 of 5: Treat Email as a True Risk and... Read More
The goal of all marketing is to attract interest in, build desire for, and generate sales of your products or services. Email marketing is a perfect medium to pick up where other marketing leaves off. Email marketing is still one of the most cost effective ways to contact prospects and customers. It's far cheaper than traditional bulk postage mail and in many cases can have a much larger impact on immediate sales and long-term relationship strength than traditional advertising.When done... Read More
Now that we've explored the importance of sending permission-based email, let's take a closer look at some of the techniques and practices that the most experienced email marketers use. These best practices can make the difference between rapidly growing your list through word of mouth, increasing your sales, and building strong relationships and losing subscribers to list attrition, aggravating customers, and getting your messages blocked before they even reach your recipients.From Names & Subject LinesFor most people, a majority of... Read More
How do you get the most out of your list?We all know that a lot of marketing is done to a list but, say you have a sizable list. Now what?Once you have a list of any size built-up, you must start broadcasting to it. This is important for a couple of reasons;1. You have to realize that a good percentage of your list will have people that are new to marketing on it. You might think of these subscribers... Read More
Email is a vital part of doing business online, but are you setting yourself up for SPAM complaints? If you are accused of spamming, whether it's true or not, there are serious consequences that could potentially shut down your online business.Are Your Emails CAN-SPAM Compliant?The CAN-SPAM law has caused quite a bit of confusion about what is and is not acceptable when sending out business or commercial related emails.Here is the link to the official Federal Trade Commission's webpage "The... Read More
When I was first introduced to an autoresponder I thought "wow cool program, I don't see how it can help me". Then one day my girlfriend received an email from a clothing shop she recently purchased a pair of jeans from informing her of an upcoming sale in their store for "valued customers only". At that moment I realized the awesome power of the autoresponder.Autoresponders are remarkable, versatile programs that do so much more than just automatically answer your email.... Read More
Autoresponders are an important asset to an Internet Marketer. When I heard that statement, I said, "Okay ? great! What is it!" For all those new to the Internet arena, I'll try to explain what autoresponders are, how they can be used, and how it can benefit your online business.What Are Autoresponders?Autoresponders automate the process of following up e-mail marketing leads. Email autoresponders are special email addresses that returns a message or set of messages in response to any email... Read More
Adestra provide email marketing services to a host of UK marketers operating within travel, event organising, publishing, charity, entertainment and other industries.We've spent time analysing client campaigns, and have created a handy checklist for getting better quality email contact records by using optimised data capture vehicles1. Explain why you want their contact detailsTell sign-up why you want other data fields. Telling them they will receive information by email will encourage them to ensure their email address is accurate2. Stay compliant... Read More
When using an email marketing tool such as Adestra's Message Focus, you are able to specify exactly what sent address you want the email to be labelled as being broadcasted from. From prevalent industry contacts through to brand names, this gives the marketers the flexibility to use 'sent from' addresses that resonate with their audience for improved recognition.This flexibility can be a blessing but also a burden. If you're choosing to broadcast as if from someone, over the past 4... Read More
Targeted, cheap, fast, trackable and with more reporting than traditional offline direct mail techniques, email marketing is used extensively by international marketers.But although why is an easy question to answer, how is one that causes more headaches.By rushing into email and not using recognised email marketing service providers, many appear to be successfully conducting successful strategies. Dig deeper and it is a different story:Building a database for the futureMarketers have adopted recent EU legislation that ensure individuals "opt-in" to your... Read More
Organisations such as the BPA have been providing auditing services for magazines and event audiences for many years. Providing advertisers with independent evidence that your audience are who you claim them to be is an effective point of differentiation and extremely helpful when selling your proposition to would-be advertisers. Associating your offering with a credible auditing organisation conveys images of trust, essential for first time advertisers unsure of your corporate reputation and credibility.Email newsletters are fast becoming an integral part... Read More
At the recent Online Marketing Show, Adestra ran an email clinic. Attendees spent time with an Adestra expert who provided feedback and useful advice about how they could improve their campaigns.Main LessonsData, data and more data is the main factor holding back B2B and B2C email marketersData Management:Many marketers are only capturing email address and failing to use follow-up communications to capture further information. From demographics to coherent reporting lines to feed back recipient behaviour, marketers' databases are limited to... Read More
Here are the ten most important tips to ensure you're able to get the maximum return on your investment in permission-based email marketing.1. Only send emails to persons who have requested them.2. Only include content relevant to the type of content the person has requested.3. Be consistent with your sending frequency. Pick a schedule, whether it is weekly, bi-weekly, or monthly and as often as you can stick to that schedule.4. In most cases it is best to send business... Read More
According to a study by the Winterberry Group, email marketing brings in $15.50 per dollar spent. This is about 17% more than direct-mail campaigns and 73% more than telemarketing campaigns. In short, email marketing matters and if you're not sending out at least monthly email newsletters to your subscriber base, you should be. The true cost comes from acquiring the prospects and clients, not the three or four hours needed to create a monthly newsletter.Many organizations, once they have spent... Read More
In this article I will give you several tips that can help you in improving your open and click-thru rates.1) Open rateIn order to your email campaign be successful the first necessary thing is that people open and read your email newsletter. Online publishing is very similar to traditional publishing. When you buy a daily newspaper, you probably don't read everything. You don't have that much of free time and not every subject is equally interesting for you. If you... Read More
Successful online business can't be led without email marketing. Many people know that it is very important to have a web site but having a web site is only one step in creating successful online presence. You have to stay in touch with your clients and prospects. You need to have a two way communication with your clients and prospects and best way to do this is to have an email newsletter. To send emails to your customer you need... Read More
A responsive opt in list is an unbelievably powerful money-maker on the internet. With responsive opt in list you can guarantee yourself a steady income. A responsive opt in list will make money through you advertising other people's products, through affiliate sales and of course through sales of your own. However, responsive opt in lists are not found commonly on the internet, primarily because owners of opt in lists do not put the time into building strong relationships with their... Read More
1. Ask visitors to subscribe to your e-zine. It's a good idea to also give them a freebie when they subscribe.2. Have them sign-up to get access to download a free ebook. The subject of the ebook should be related to your target audience.3. Give your visitors a free membership inside your member's only web site. Have them sign-up to receive a user name and password.4. Hold a free contest or sweepstakes at your web site. Ask them to give... Read More
What if you could send out all the information that your potential customers have requested without checking your email or answering a phone? While this may seem impossible, it is becoming more and more popular among the most successful Internet marketing gurus. This is all due to what is called an autoresponder. An autoresponder is an automatic method of responding to emails sent by existing or potential customers and is an must for any Internet business. Time is money and... Read More
Unless you use the Internet only for surfing and never use your email address you've probably received something that is called spam.There are different definitions for spam but I will say that spam is unsolicited email commercial. Many people harvest other people's email addresses on email and web forums and send them info that they didn't request. This is very frustrating because you loose your precious time deleting those unwanted messages. In this article I will explain how NOT to... Read More
