In my opinion, Electronic Magazine (Ezine) advertising is the greatest, untapped source of online advertising available today.The reason: Ezine Advertising (EA) matches your product or idea to people with similar interests.Example: who better to sell your health product to than a large group of people subscribed to a health newsletter? Or, you could pitch a business opportunity to a group already subscribed to another ezine about MLM and Biz Ops!The idea of EA is fairly simple - but to make... Read More
If you're satisfied with a newsletter subscription rate of five to ten percent, then you don't need any of the information I'm about to share with you. If you're serious about converting up to 50%, or more of your website visitors into newsletter subscribers, though, then read on. It's time to leave your low sign-up rates behind by following these two easy steps.1. Make signing up for your newsletter your visitor's only option; otherwise they miss out on all of... Read More
Did you know that most people find it difficult to write sales copy that works?You see there is this idea that sales is all about lies and that you have to be really tricky and clever with words to sell your product.This is absolute bollocks.Sure there are people out there selling rubbish and telling lies but you will only buy something from them once and then only out of desperation.Most people have a pretty good sense... Read More
"The money's in your list" - how many times have you heard this statement? Plenty I'll bet... Ever wondered why it's been repeated so often it's like a mantra?Simple, it's the truth. Anybody who owns a list containing the contact details of people interested in their products or services, has a high degree of control over sales.Luckily, there are numerous low or no cost ways you can rapidly double, triple or even quadruple the size of your opt in subscriber... Read More
When discussing the possibility of creating a newsletter for one of my clients, he asked me, "How will a newsletter help me get sales?""Great question," I replied. Here's how:A newsletter is a form of contact, just like a phone call, visit or direct mail postcard. Your business (or non-profit) and any messages you want to get across will be in front of your current and prospective clients each time you send out a newsletter. If you send out a newsletter... Read More
Using newsletters for business development improves your sales and marketing efficiency because they: Improve your prospecting by being more focused and personal than a newspaper ad; Generate referrals Ask your clients if there's anyone they can suggest who would appreciate receiving your newsletter, as it's much easier for someone to suggest an addition to your newsletter mailing list than to flat out give you a name to call; Build walls around present clients... Read More
What if I showed you a simple way to increase web site traffic that could sky-rocket your sales and make you an internet expert.Would you be interested?I sure hope so?First, you have to remember the primary reason people get on to the internet. In case you have forgotten, it is to get INFORMATION. If this is the only thing you take from this article I will be pleased, because it is that important!Articles provide a great way to get your... Read More
A common question asked when you first set out to write an email newsletter is whether it should be a plain text email or HTML (web page style). This is an important consideration since your choice impacts on how many people read your newsletter and how they respond to it. Let's look at the obvious pros and cons of each format.HTML EmailsTHE GOODInteractive - active elements can be inserted into emails limited only by what email clients can handle. May... Read More
Newsletters are becoming ever more popular. Not surprising ? since all editors know that they are a tried and tested method for both disseminating information and subtly (and quite frequently blatantly) promoting any product or service. In short, newsletters work for their owners.IT'S A CROWDED WORLD OUT THERE.But the Internet and Email (as well as lower print production costs) have meant that the number of newsletter Titles is growing at breakneck speed!And with new Titles being published by the hour... Read More
Newsletters, or ezines, can be extremely effective marketing tools for your business. They put your name in front of your potential clients, regular clients, and peers while showing your expertise and professionalism. They are an excellent means to both market and grow your business and also show your existing clients your creative abilities. Now the only drawback is to ensure your newsletter is worthy of being read. I subscribe to a lot of newsletters, but find I regularly only read... Read More
Advertising in ezines is possibly the most effective way of generating fast sales. Ezine advertising also consumes very little of your time. However, ezine advertising does consume your money and can consume it very quickly if you're not careful. Here are 8 things, which if you think carefully about, will ensure that ezine advertising does not cost you more than you earn.1. Who is your target audience?Be sure to identify this early on. Do not make the mistake of thinking... Read More
If you publish an email newsletter, do you convert the issues to HTML and archive them on your website? If you haven't been doing so, you should start now, today."But the free mailing service I use already archives them." you say.That's great! That means the search engines will find that many more links to your site online. But it is worth the effort to put them on your website also. You can do it simply and quickly.First, here are three... Read More
The wizard in Wizard of Oz and the guy behind the curtain pretending to be him have different personalities. Which one would you rather listen to? The wizard comes across as bigger than life and unreachable. The little guy hiding behind the giant green face is one of us, a person.Companies that publish newsletters without a name or a voice feel cold and untouchable like the wizard. Give a voice to one person and you put a face on the... Read More
If you've just started publishing your own ezine then you'll soon discover that getting visitors to subscribe to your ezine is not as easy as you might think. If you already publish your own ezine, it is likely you have already discovered this. Besides getting more traffic to your site, here are 8 tips that have been proven to boost ezine subscriber rates.-- Give a free bonus away to anyone who subscribes to your ezine. This will give your visitors... Read More
Newsletters, or ezines, can be an extremely effective marketing tool for your business. It puts your name in front of your potential clients, regular clients, and peers while showing your expertise and professionalism. It's an excellent means to both market and grow your business and also show your existing clients your creative abilities.What's an ezine? It's short for electronic magazine. It's those e-mail newsletters that you receive on a regular basis. If you are not sending one out now, seriously... Read More
Do you do public speaking? Then you've got an automatic list machine!Remember that in business, your fortune is in your follow-up. And publishing an ezine is the easiest, most automatic, and least expensive way to do this for you. The key is getting as many prospects on your list as possible -- ethically.Whenever I'm the featured speaker at an event, I make sure to give the audience members an easy way to sign up for my ezine. There are generally... Read More
If you don't have a list of your own then take advantage of someone else's to increase web site traffic!What if I told you that there is a cost effective way to increase web site traffic and get your ads in front of an audience of 10,000, 15,000, 20,000, or even 50,000 targeted, eager-to-buy, people?Would you be interested?I thought you would be?The answer is not that hard; in fact it is pretty simple. It is one of the most effective... Read More
Our last three newsletters have covered the hot topic of email newsletters and their importance: Keeping Your Customers Informed, How to Build Your Subscriber List, and How To Write Your Newsletter. If you're new to our newsletter or have missed out on any of these editions, to view the complete series see the link at the end of this article.So having accepted the importance of producing an email newsletter, you've begun to establish your subscriber list and have started writing,... Read More
Achieving success is clearly up to you, not to anybody else. In fact is a simple equation involving tools, work and goals. Assuming that the goal have been set and you are ready for a hard work, let's talk a little about tools. Not about all tools, but ezine advertising. Ezine advertising is the most affordable way of net advertising. There are about half million of ezines all around and the number is still... Read More
If you're like most ezine advertisers you wish to generate FAST Sales by sending your message in front of thousands ezine subscribers.Some spend hundreds in ezine advertising hoping to generate a BIG profit... but it ends up costing them more than they earn.Yes, ezine advertising works, but if you really want to WIN the ezine advertising GAME you must take in consideration the strategies below:1. What do you plan to advertise?e.g. an affiliate product, your own product, a course by... Read More
